Why Does Your Sales Team Need a Unified Messaging Platform?

Many companies face challenges while interacting with customers or answering prospects’ queries. The problem is that they get overly busy juggling between multiple messaging apps, which results in unsatisfied clients and lost leads. This negatively impacts your sales team and business as a whole.

 

Managing customer interactions over multiple channels, sending timely follow-ups, and delivering individualized experiences can be difficult. However, with a unified messaging platform, like Communicat-O, your sales reps can interact with customers more effectively, resulting in more sales closures.

 

Studies reveal that 42% of businesses today rely on unified communication platforms to interact with their customers, and the number is anticipated to reach 75% by 2030. What exactly is a unified messaging platform? Why is it an imperative tool for your business? Integrated with your CRM, like Salesforce, a unified messaging platform allows your sales managers and reps to access messages from customers over multiple channels from a single dashboard. This integration saves time and ensures that no messages are missed.

 

To boost efficiency, improve client engagement, and drive business growth, your sales team needs a unified messaging software. We will discuss unified messaging platforms and their benefits in this blog.

 

What is a Unified Messaging Platform?

A Unified Messaging platform helps businesses consolidate several social apps like WhatsApp, Viber, WeChat, SMS, etc., into a single system. With this effective solution, sales teams can avoid switching between different messaging platforms, and strengthen team collaboration, optimize sales operations, and offer a clear view of customers. All this happens within the same CRM.

 

According to a study, more than half of the employees waste 32 days in a year navigating through different devices and apps. Also, two out of three (66%) say that they want a unified software for all their communications. The integration not only saves ample time but also makes sure that no lead or customer interactions are overlooked. In addition, features like interaction history, tracking, and AI-powered insights enable sales reps to deliver a personalized experience while making conversations more effective and meaningful. 

 

Unified Messaging also eradicates communication silos among different departments in your company, not just the sales team. This enhances overall workflow efficacy. So, whether communicating with leads, handling customer requests, or closing deals, your sales team can work with agility and confidence, knowing they have the necessary tools they require in a single place.

 

Top 6 Benefits of a Unified Messaging Platform

For any business, time is the foremost element to ensure success, and with a unified messaging platform, you can claim it. Let’s explore the various benefits of a unified messaging platform that gives it an edge over traditional communication methods:

 

Enhanced Efficiency & Productivity

With a unified messaging platform, each employee’s productivity can be improved significantly. As all the messages and chats are consolidated in a single platform, sales team can respond to them without switching between different devices and apps. This greatly reduces their time needed to manage communication and saves time to increase customer satisfaction.

 

Furthermore, unified messaging platforms offer state-of-the-art features, such as search filters, message sorting, and lead prioritization, to make every operation smoother. They are a convenient way to look for information and prioritize urgent queries.

 

Better Collaboration

Collaboration is the heart and soul of every business. A unified messaging platform offers a single true source so teams can collaborate more effectively. Functionalities like real-time responses, file sharing, and instant updates keep everyone, including cross-department communications, on the same page.

Read More: https://www.communicat-o.com/sales-team-need-unified-messaging/

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