Top 6 Tips for Personalized Sales Messaging & Better Outreach

 

Is your sales team sending scores of messages to potential customers, only to get ignored or receive lackluster responses? There could be many reasons behind this, but the most significant is that you still stick to the traditional, one-size-fits-all process. Personalization is key when you are a B2B business. Your cookie-cutter sales pitch or generic emails will not get you the responses you expect. Customer engagement is way better today than it was a decade ago. A study says that around 80% of customers are likely to engage if you offer a personalized messaging experience. And still, more than 46% of businesses do not leverage CRM or a unified messaging platform like Communicate to deliver more individualized experiences. 

 

Another report reveals that 63% of consumers ditch brands that send poor personalization messages. Businesses should understand that writing personalized sales messages is crucial to get prospects’ attention, build rapport, and close deals faster. This blog covers some of the most effective tips to personalize sales messaging and better understand your customers. 

 

6 Strategies to Personalize Your Sales Messaging 

Tired of sounding like every other sales email? These 6 tips will help you craft messages and emails that actually click with your leads and customers.

 

Personalized Follow-Ups

As per Backlinko’s stats, sending a follow-up email can boost customer response time by 66%, and personalizing it with the customer’s name further increases open rate by 30%.

 

Two out of 100 deals are closed at the first meeting. Those two people have researched what they want and think your business is likely the right choice. Now, when they meet your sales reps, they are actually cross-checking if your company is the best fit. 

 

As for the remaining 98, although they are potential customers, they might not be that desperate to purchase. They want to build a certain level of trust with your business before they make a move. Unfortunately, most salespeople give up. Most deals happen after contacting 5-6 times.

 

To onboard more customers and close more deals, you need a more personalized approach. Use your Salesforce CRM data and a unified messaging platform to get insights into your prospects’ behavior. This includes:

  • Events and webinars they’ve attended
  • Support cases they’ve initiated
  • Product demonstrations they’ve scheduled
  • Email campaigns they’ve interacted with
  • Website pages they’ve visited
  • Sales meetings they’ve completed

 

Your sales reps can use this data to create more personalized follow-up emails that pique prospective customers’ interest.

 

Offer Context-Based Customer Support

Context-based customer support allows your sales representatives to view full details of customer interactions. This type of support eliminates the need for repeated explanation and frustration back and forth, allowing your sales reps to focus on fixing the issue faster. 

 

Let’s say your customer calls about their ticket inquiry status. Within a unified messaging platform, your agent can quickly check:

  • The original issue
  • Past conversations
  • Expected resolution timeline


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